Samsoe — Spring/Summer 2026 Collection

For Spring Summer 2026, Samsøe Samsøe presents "SIGHTSEEING" — a campaign that explores the family ritual of travel through a modern, fashion-forward lens.

The campaign was photographed in Belgrade by Philipp Paulus and tells a sense of movement, observation and playful curiosity, reflecting the seasonal focus on layering, versatility and lightness. The protagonists are the models Lily McMenamy and Cherif Douamba, shot around one of the city's most iconic architectures: the Avala Tower, whose clean geometric lines and formal precision reflect the collection itself.

Embracing the theme of sightseeing, the talents interact with classic travel objects — selfie sticks, binoculars and large paper maps — that become a visual anchor throughout the season.