Puraai — Spring/Summer 2026 Collection: Sneakers and Shoes

Puraai is a brand deeply rooted in sustainability, committed to using materials of organic origin or with high recycling percentages as much as possible. Each shoe incorporates a significant share of materials from previous cycles of use, starting with the recycled rubber sole. The brand's philosophy is based on a cruelty-free ethic: all models are free of materials of animal origin, guaranteeing PETA Approved certification.

The ラ logo represents the balance between people, nature and technology: a simple but meaningful form, reflecting the brand's commitment to a more conscious approach to fashion, where aesthetics and responsibility coexist without compromise.

The SS 2026 collection offers men's and women's sneakers with a contemporary design, with premium materials and everyday comfort, designed for an urban and dynamic style. The models stand out for their versatility, lightness and handcrafted details.

The featured models of the season are:

  • Panther — a bold sneaker that blends vintage aesthetics with modern sensibilities, inspired by the iconic athletic footwear of the '70s, when sneakers began to roll out of sports fields and into everyday life.
  • Polly — clean silhouette with upper in mixed materials (mesh, nylon, vegan suede), a symbol of the brand's retro aesthetic.
  • XS and Lion — more minimal and structured models, designed for urban and versatile use.