PrimaLoft is a very light and breathable material, which is often used in the fashion world to replace the genuine feather and down. PrimaLoft provides in fact an excellent thermal insulation compared to a small occupied space, for this reason it is often preferred to the genuine down. The synthetic fiber that composes it isolates in an optimal way from the wet, creating inside the jacket itself a thermoregulation, so the internal heat of the body is not dispersed in the external environment but is retained, while the sweat manages to escape thanks to the breathability . Furthermore, this material is very durable even over time.
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