Founded in Florence, GUM Gianni Chiarini design is appreciated all over the world for its style.
With a renowned Italian craftsmanship, Gianni Chiarini designs, manufactures and distributes highly desirable products using entirely gum.
The aim of this project was to create a new concept and new icons, something fresh that hadn’t been seen before. Following this idea, Gianni Chiarini, the creative director, decided to balance minimal and sober shapes with the most updated prints.
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